SEO keywords play a pivotal role in raising your online visibility. However, let's delve deeper and understand, what exactly is a keyword in SEO.

In online advertising, a keyword is a word or phrase that users enter into search engines when they are searching for a certain service, product or information. SEO heavily depends on the use of these keywords for website ranking.

The magic behind SEO keywords lies in their ability to associate what users are searching for to the content that is available on your website. Strategically using these keywords will help draw the right audience and boost the likelihood more info of sales.

Having established the explanation of an SEO keyword, let's look at methods for efficiently using keywords. Enhancing the use of keywords necessitates a balance. You'll want to include relevant keywords to attract search engines but not overly saturate your content with them.

One way is to place the keyword in your content’s headline. This not only helps in ranking, but also makes your content more likely to be relevant to the searcher's query. You should also think about using keywords in the meta description and headers of your website, as these are areas where search engines tend to look.

Moreover, it's critical to choose keywords that correlate with your target market. This means understanding the way they talk, their searching habits and their requirements.

In conclusion, a well-chosen SEO keyword can act as a bridge between a prospective client's search and your website. It's a crucial tool to be successful in the cut-throat world of digital marketing. However, success hinges on its effective and balanced use.